Latest News

Leverage Marketing Advisors launches with seasoned group of Global decision makers

I'm thrilled to share that I have joined a group of senior brand marketing leaders to form Leverage Marketing Advisors, or LMA for short.

LMA is a global consultancy built for today's new and ever-changing business landscape.

LMA started through a series of conversations between industry professionals during the early stages of the COVID-19 pandemic. We spent hours discussing how we could be more objective and current in our decision making and how we could best support our industries and friends.

We quickly realized that by banding together to leverage our vast experience and passions, we could provide a fresh perspective to help brands, properties, teams, and leagues conduct business during and coming out of these challenging times. Thus, LMA was born.

We are all passionate about lifestyle marketing; using sports, music, entertainment, and gaming to build brands and businesses. We have worked with most leagues, teams, and influencers around the world. We have worked in your roles or on your teams, so understand how to justify and prove the ROI to CFOs, CEOs, and general managers. Some of us have also worked in agencies, so we know their strengths and weaknesses too.

Our mission is for LMA to be a trusted partner to serve those looking to maximize past and future investments, drive awareness, engagement, and ROI.

We welcome you to share your concerns, needs, and opportunities with us. Your request will come straight to our core team of senior executives and you will get the combined thinking of many experienced minds, versus an agency lead or junior marketer. Our simple structure, along with zero expensive overhead and 24/7 availability, means you only pay for the expertise and guidance.

Leverage Marketing Advisors partners include:

  • Roger Duthie - Based in Dubai, Roger joins after close to 19 years with Emirates Airlines, helping build the airline into one of the most high profile sponsors of sports, arts, and cultural events globally. Roger spearheaded the global sponsorship strategy for Emirates Airline's extensive portfolio specializing in soccer/football, World Cups/cricket/all USA Sports/golf/tennis/F1/Naming Rights Partnerships and ROI which helped raised Emirates Global Brand position to become one of the most valuable airlines in the world and the number one brand in the Middle East.

  • Steve Fund - Steve was the Senior Vice President and CMO for Intel Corporation, where he led all aspects of marketing and communications worldwide. Before joining Intel, he was senior vice president of global marketing at Staples Inc. and held senior brand and marketing positions at P&G and PepsiCo. Steve is based in the U.S.

  • Mark Ingall - Mark was Managing Director of Global Branding, Media, and Marketing at Citi. With over 20 years of marketing experience, he has a keen understanding of the role of a brand within an organization and was a steward of the Citi brand on an international scale. Mark will be based in the U.S.

  • Omar Khan - Omar, based in London, has had a 25-year career in the sports and entertainment marketing sectors, working successfully on the client and agency side of the industry.

  • Tim McGhee - Tim is the former head of Global Sponsorships for AT&T and head of IMG Consulting overseeing the agency's client engagements in North America, including Marriott Hotels, Coca Cola, Kia Motors, Kraft Foods, USAA Insurance, and Visa, among others. He has spent the past several years as a senior consultant supporting senior leadership across multiple industries in high-level negotiation and sponsorship activation. Tim will be based in the U.S.

  • Chris Farrell- Chris specializes in grassroots and experiential marketing, sponsorship sales, and brand consulting. He spent the last seven years with The Leverage Group facilitating dozens of partnerships and was a corporate sales executive with the St. Louis Rams. Chris will be based in the U.S.

  • Mandy O'Donnell - Mandy is an award-winning communication professional with over 25 years of experience building, nurturing, and protecting top global brands across the sports, entertainment, lifestyle, and healthcare industries. Mandy is based in the U.S.

  • Chris Rayner - Chris has over 30 years in marketing and media in both the UK and U.S. most recently as the President North America for Publicis Media, an IPG company. Throughout his career, he has worked in auto, beauty, beverages, CBG, film and entertainment, financial services, gaming and lotteries, media, pharma, retail and telecom.

  • Stephanie Rudnick - Stephanie is the former head of communications and media relations for the XFL, the start-up spring American football league, founded by entrepreneur Vince McMahon. Prior to the XFL, she led global communications for Dentsu's MKTG, Wasserman and Momentum Worldwide, and also held senior posts at PMK/BNC, Excite@ Home, and Microsoft.

  • Ben Sturner - Ben is the CEO and Founder of Leverage Agency, a full-service sports, entertainment and media marketing agency, and sister agency to LMA. Ben will be based in the U.S.

Please don't hesitate to reach out if you'd like to discuss how we can support you in this new modern business era.

Contact Omar on 07764 299902