Social Media and Digital Alignment

The advance of Covid-19 means that businesses are suddenly facing reality with an increasing reliance on online communications and need for ‘social first’ approach.

During March 2020, as much of the world went into lockdown, Facebook, Messenger and WhatsApp calls doubled in frequency. More than a million people in the UK alone joined Covid-19 Facebook groups and numerous doctors and others shared information and entertaining content on, Instagram, TikTok and Twitter.

The captive eyes of consumers are firmly focused on YouTube video streaming, esports and TV.

Khan Consulting are working in partnership with fan engagement platform CoStar and have helped launch the National Basketball Players’ Association’s digital platform, reaching over 130 countries.