Sponsorship Consultancy and Partnerships

IEG, the Chicago based sponsorship authority, estimates that $10 billion sponsorship value in the US will need to be recovered due to the sports and entertainment shutdown caused by Covid-19.

Many businesses have been faced with decisions as to how to recoup lost value. Exact spending will be reevaluated or decrease in the near future. However sponsors and properties don’t necessarily agree on how the industry will recover. Properties are more optimistic than brands investing in sponsorship.

Forming partnerships and relationships with other businesses will be vital to business recovery and success. We pride ourselves on notable success with brands and rights holders in this particular space.