Deontay Wilder & Tyson Fury II
Background
Working in partnership with our New York based partner Leverage Agency, we secured the sponsorship and advertising rights to the epic rematch fight in Las Vegas between Deontay Wilder and Tyson Fury.
The fight was promoted by the American Al Haymon’s Premier Boxing Champions, Bob Arum’s Top Rank and British Frank Warren’s Queensbury Promotions.
At a cost of $79.99, the bout generated between 800,000 and 850, 000 pay per view buys in the United States via traditional television providers.
Result
We secured the official betting partnership deal with Fred Done’s betting business Betfred, as well as securing a centre of the boxing canvas deal with Conor McGregor’s whisky business Proper No Twelve.