FWD
Background
Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group. Over the past few years FWD has grown rapidly across the ASEAN countries and into Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia.
FWD have a number of high profile sponsorship across music, sports and lifestyle. They did not have, however, a focused sponsorship strategy that provided a consistent narrative.
Results
Working in partnership with start-up sports marketing consultancy Inform Network, we were invited to provide FWD with the tools to implement their sponsorship strategy. We produced a sponsorship playbook which was designed to address their business objectives, providing clear detail on the techniques needed to deliver the requirements as well as an estimated cost breakdown.